Saturday, June 27, 2009

Some Dostana after effects

The latest news from the Bollywood is that, the latest Bollywood hit, Dostana has managed to earn more than Rs:7.5 million through paid previews which is overtaking the collections of the super hit film Sing is Kinng. The concept of the paid previews is watching the movies on Thursday before it officially releases on the Friday. And this concept is rapidly picking up in India. ADA Group’s Big Cinemas, are taking the lead in this concept. They are increasingly organising the paid previews for almost all the hyped movies in Bollywood. Dostana is the film which got that much money for this concept while comparing with the other previously released films. The Multiplexes are charging almost 30% premiums for such films. Any way more theatre owners are thinking to do this after the success of the film Dostana.

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